Special Campaign 5.0: DFS Launches Swachhata Drive with Focus on Digitalization & Customer Care
The Department of Financial Services (DFS), Ministry of Finance, has rolled out its Special Campaign 5.0 from 2nd October 2025, marking another milestone in its efforts to institutionalize cleanliness, efficiency, and citizen-centric governance.
In true spirit of Swachhata, DFS has set an ambitious target — to clean over 40,000 sites across the country during this campaign. The drive not only emphasizes cleanliness in physical spaces but also aims to improve digital and administrative efficiency across financial institutions.
At the launch, Shri M. Nagaraju, Secretary, DFS, personally visited various sections of the department to review cleanliness and pendency of files. He urged officers and staff to adopt digitalization of physical records and find innovative ways to optimize resources while maintaining hygiene in office premises.
???? Key Highlights of Special Campaign 5.0
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Mass Cleanliness Drive: DFS will oversee the cleaning of 40,000+ sites nationwide.
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Digital Transformation: Emphasis on reducing pendency through file digitalization and smart record management.
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E-Waste Disposal: Focus on safe and responsible disposal of e-waste to promote sustainability.
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Financial Sector Reforms: Targeted actions like updating dormant accounts, renewing locker agreements, claim settlements, pension grievance redressal, and updating account nominations.
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Cyber Awareness: Conducting special sessions to educate citizens about cybercrime prevention and digital arrest scams.
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Customer-Centric Improvements: Encouraging banks and financial institutions to install water dispensers, improve waiting areas for senior citizens, and build ramps for Divyangjans.
To ensure smooth coordination, DFS has already appointed Nodal Officers and updated all activities on the Special Campaign Digital Progress Monitoring (SCDPM) Portal.
The campaign’s message is clear — clean surroundings, cleaner records, and cleaner governance. Through this initiative, DFS continues to set an example of how cleanliness and efficiency can go hand in hand with citizen welfare and financial inclusion.
Stay tuned to DFS’s social media handles for more updates and success stories under #SpecialCampaign5 and #SwachhataHiSeva.